Penguin Books-

Presentation work 

I really enjoyed studying penguin books for my presentation as its such an iconic brand and has such a classic design also I have had access to penguin books since I've been a young girl so a sense of nostalgia also accompanied studying this element of design. 

History of Penguin:

• Penguin Books is a British publisher, it was founded in 1935 by Sir Allen Lane and V.K Krishna Menon.
• Penguin Books became popular due to its high quality books and reasonable prices that anyone could afford. They were sold in well known stores such as Woolworth's for a sixpence.
• Penguin books also has a significant impact on public debate in Britain, through its books on politics, the arts and science.
• From the beginning design was crucial to the success of the Penguin brand.
• The initial design was created by a 21 year old office junior  Edward Young, who also drew the first ever version of the Penguin logo.

Due to minimal costs, every aspect of the production and design had to standardized, however the simplistic logo and basic typography is the key to why Penguin became so iconic because it was so effortlessly simple however still very statement. 

The distinct colors marked what genre of Penguin book you were reading.

Orange for fiction-

Green for crime-

Blue for biography-

 

 Penguin was acknowledged and praised for its style and design. It was significant because the book was cheap but effortlessly classic. 

Evolution of Penguin Books:

What we think of as the classic penguin cover was invented by Jan Tschihold in 1945.

                                  

The German typography designer was hired by Lane to give the company a uniform design style.

Tschihold personally designed over 500 books in 3 years at Penguin.

He designed the iconic Shakespeare front cover for Penguin when they began to publish his plays.

Penguin Today:

                  

Penguin books has been extremely influential in the graphic design industry because it simplicity made it relevant to anyone at any time. Penguin Books as a company still thrives across the world today, there timeless and classic to people and families all over.